By monitoring social media trends, for example, it is possible to better understand consumer conversations and act to resolve minor issues before they become major ones. Needless to say, resolving crises before they start is one thing – dealing with them once they are underway is quite another. Our consultation solutions are available to guide your organization through whatever crisis it may face and to make sure that a business predicament does not turn into an existential threat. The service is just as useful for non-profit organizations and territorial governments looking to handle problems as it is for businesses looking to protect their brand's reputation.