Overview
Meeting the Financial Sector's Challenges the CS Smart Way
Given that the banking and insurance sectors are – like every other part of the financial services industry – so tightly regulated, brands need to know how to make their offering a distinctive one to gain attention and sustain their growth.
Businesses working in finance, banking and insurance might, for instance, work out a strategy for special offers or promotions in order to win new business but this would need to be offset against any potential drop in profitability and return on investment. Equally, players in the finance sector might propose a much more customer-centric approach with differentials in customer service by harnessing the power of digital technology, for example. Such omni-channel approaches require significant investment in human relationships, however.